Re:How I went from programming to consulting (2012)
by ericabiz on Saturday December 23, 2017 @12:57PM
(#15995310)
I'm pretty well-qualified to answer this question :) I've done several marketing consulting gigs, including working with Patrick 6 years ago at WP Engine, where we were both consultants!
I am in the middle of another marketing consulting gig right now with a SaaS company. I was hired to help them drastically reduce their sales cycle. They sell to enterprise companies and the sales cycle takes forever.
I'm working on a new front-end website for them, with better copy, more testimonials, white papers/case studies, and a live demo of their product. (Today, potential customers have to request a demo--having people be able to see the product for themselves should shave at least a week off the sales cycle.)
I have both a technical background and a marketing background, so I can write both copy and code, though I'm stronger on the marketing side these days.
When I worked with Patrick at WP Engine, I was also lead on deploying a new front-end website, with a better tagline. My most important contribution there, though, was that I came up with the "10 sites for $99" pricing structure, which is a huge component of what made them so successful.
I am also working on a better pricing structure with my current consulting gig.
I spoke more about what I do for SaaS companies in this talk at Microconf: https://vimeo.com/72456666 (Notably, I did this talk, and it was posted here on HN, several months before pg wrote his "Do things that don't scale" blog post.)
I am in the middle of another marketing consulting gig right now with a SaaS company. I was hired to help them drastically reduce their sales cycle. They sell to enterprise companies and the sales cycle takes forever.
I'm working on a new front-end website for them, with better copy, more testimonials, white papers/case studies, and a live demo of their product. (Today, potential customers have to request a demo--having people be able to see the product for themselves should shave at least a week off the sales cycle.)
I have both a technical background and a marketing background, so I can write both copy and code, though I'm stronger on the marketing side these days.
When I worked with Patrick at WP Engine, I was also lead on deploying a new front-end website, with a better tagline. My most important contribution there, though, was that I came up with the "10 sites for $99" pricing structure, which is a huge component of what made them so successful.
I am also working on a better pricing structure with my current consulting gig.
I spoke more about what I do for SaaS companies in this talk at Microconf: https://vimeo.com/72456666 (Notably, I did this talk, and it was posted here on HN, several months before pg wrote his "Do things that don't scale" blog post.)