A little. It is somewhat like Bitcoin Cash, which I'll admit surprised me by not dying immediately. The way I reconciled it with my view of the world is that it's a different feature set (larger ledger pages) that was too hard to integrate with the main product (Bitcoin), so they did a market test with a different brand and found out it resonated with some people. ("they" is an odd term to use because it was actually two viciously opposed groups, but the same kind of infighting happens in corporations as well, and people on the outside think corporations are all singular hive minds, so oh well).

I continue to view Bitcoin Cash as a prototype for different features that validates the need for Bitcoin to address that market segment, either by fixing the block size problem outright, or by the lightning network. I don't see a world where both BTC and BCH coexist long-term.

I can't explain why Instagram coexists with Facebook. It does feel like one is a superset of the other. Maybe Instagram's simplicity and ease of use is simply inconsistent with Facebook's engulfing experience, and they truly are two distinct features of a larger whole. If that's the case, then I'm looking at BTC/BCH the wrong way, and they're also part of a larger whole, and both will survive. So my original facetious point that Facebook is cloneable (which of course it isn't, because its value is in network effects, not its source code) would actually be somewhat true, except that it's different products serving the same overall network, just overlapping but distinct parts of it.