Look at your competitors. What do they legally have to do to operate? Licensing, taxes, insurance, permits, etc.. Tally up all those things. Then stop paying them. Now you can offer lower rates than competitors. If the government tells you that you have to do certain things hire a lawyer and claim that you aren't actually in the industry that you are in.

Bonus points: Instead of employees use contractors, and instead of making capital investments make your contractors do it. Just make sure you can change the terms of service at any time, without consultation.

Externalize all your costs, keep all the revenue!

Read The Upstarts by Brad Stone. It's a fascinating book about the rise of Airbnb and Uber. Also check out the podcasts with Joe Gebbia and Brian Chesky on How I Built This and Masters of Scale respectively.

Wow, those seem like great resources! Thank you so much!

Also the how I built this podcast https://one.npr.org/?sharedMediaId=497820565:497945288, and their mixergy interview from eons ago https://mixergy.com/interviews/airbnb-chesky-gebbia/

These kind of companies are among the hardest to get going unless you are the first entrant into a new field. The chicken-and-the-egg problem can take longer to solve than you can stay liquid. Better make sure you have a lot of runway.

Interested in hearing about your marketplace.. mind to share? Or PM me?