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A comment on Facebook’s Political Unit Enables Propaganda. Parent comment

Re:Facebook’s Political Unit Enables Propaganda by TYPE_FASTER on Thursday December 21, 2017 @03:57PM (#15982668)
The goal in for-profit communication is always going to be the same: getting return visits. The best way to do that is to tell people what they want to hear. This is why Rush and Fox and MSNBC and Breitbart have the content they have.

This is also what Facebook is doing. However, since they have the advantage of being able to complete personalize your feed to give you what you want, they can provide 100% coverage across all demographics.

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Re:Facebook’s Political Unit Enables Propaganda by Danihan on Thursday December 21, 2017 @06:07PM (#15983743)
>The best way to do that is to tell people what they want to hear.

It's about providing validation and reassurance.

Which doesn't always require telling people what they want to hear, but it certainly helps.

Rush and Fox and Breitbart exist because there is a need -- millions of people who are seeking emotional validation that their worldviews are correct.

It's the same reason left-leaning publications exist. Emotional validation disguised as news.

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