Also related, Tim Cook in a shareholder meeting after a proposal to remove environmental policies/focus: "We do things because they are right and just and that is who we are. That’s who we are as a company. I don’t…when I think about human rights, I don’t think about an ROI. When I think about making our products accessible for the people that can’t see or to help a kid with autism, I don’t think about a bloody ROI, and by the same token, I don’t think about helping our environment from an ROI point of view. ... If you only want me to make things, make decisions that have a clear ROI, then you should get out of the stock"

http://mashable.com/2014/02/28/apple-ceo-tim-cook-climate-ch...