Might've made the value increase wait until they actually did something more than only change their claimed mission, given, per the article: "Long Blockchain so far has little to show for its aspirations. It has no agreements with any blockchain firms, and says “there is no assurance that a definitive agreement with these, or any other entity, will be entered into or ultimately consummated.”"

Wait wait, you're right. I'm going to go get a dog puppet for my new business, Bitcoin Pets.