Re:The Atlantic to Install Paywall
by arkades on Thursday December 21, 2017 @06:08AM
(#15977917)
> I pay for my NYT and WaPo subscription, but probably can't (or won't) be paying for Atlantic.
Ironically, I think the way the Atlantic iterated on their model put me off. While NYT and others went to a paywall with limited free views, Atlantic blocked anyone with an adblocker.
So, when I chose to subscribe to some journalism outlets, I was engaged with the NYT, WaPo, and WSJ. I was already trained by the Atlantic’s adblocker blocker to ignore them.
Now they’re moving to a reasonably hefty-sounding subscription model. Great, but my media budget has already been consumed by NYT, WaPo, WSJ, The Economist, and a handful of professional journals. And, again, they’ve already trained me to ignore their site.
I have no trouble imagining an alternative timeline in which they had my money, but the manner in which they iterated on their model killed it for me.
Ironically, I think the way the Atlantic iterated on their model put me off. While NYT and others went to a paywall with limited free views, Atlantic blocked anyone with an adblocker.
So, when I chose to subscribe to some journalism outlets, I was engaged with the NYT, WaPo, and WSJ. I was already trained by the Atlantic’s adblocker blocker to ignore them.
Now they’re moving to a reasonably hefty-sounding subscription model. Great, but my media budget has already been consumed by NYT, WaPo, WSJ, The Economist, and a handful of professional journals. And, again, they’ve already trained me to ignore their site.
I have no trouble imagining an alternative timeline in which they had my money, but the manner in which they iterated on their model killed it for me.