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Re:Dozens of Companies Are Using Facebook to Exclude Older W... by tfigment on Wednesday December 20, 2017 @08:54PM (#15975704)
The corollary here that it is perfectly acceptable for business users to not understand significant parts of their own business operations. In fact, everybody should work around your shortcomings in understanding that "technical" stuff. As the guy with the MBA, you are the most important person in the room and everybody else is there to serve you.
Re:Dozens of Companies Are Using Facebook to Exclude Older W... by DamnYuppie on Wednesday December 20, 2017 @10:14PM (#15976116)
You are a team. Not everyone has the same background and experiences. You would be amazed at how many people in an organization have incredible knowledge of their business domain and little to no knowledge of IT systems, their costs, and benefits. As an IT leader it is your responsibility to help bridge that gap, and the language of business is business not tech jargon, so I would caution against dismissing it.

Another way to think of it is as of user acquisition problem. You have to highlight the benefits in a way that is compelling to them. At the end of a day all progress/fiascos in a company comes down to consistent and effective communication.