Also, that the product is 10% better/more stable/whatever frequently does not translate into even a 10% increase in sales. So it's not worth it (from the business' perspective) to invest in that quality. Pick some other arbitrary point (e.g. 20% better/20% boost in sales, etc.), right down to some threshold whereby the company simply doesn't even have a product that can be demonstrated.
Here is the core of the problem, and it's more of an incompatibility of goals than errors of one of the parties. Businesses want to make money. They usually don't give a flying fuck about what their product is or does beyond the point it gets sold. Does it waste users' time and piss them off? They paid us, which means they value it, so everything is ok.
Engineers, on the other hand, tend to care about what value the product actually provides to their users. So they would rather invest effort in making the product better for the users, instead of making it better for sales team to sell.
I don't really see the way out of this conflict. The engineers are right, but the businesses are right too - it's the business that pays and suffers (some of) the consequences, so it's the business that gets to tell engineers what to do, and not the other way around. If CEO is making a stupid decision, that's on CEO.
The way I see actually useful software gets done, it's outside or on the side of a business, not within it.
I'm not optimistic that this will happen. Anecdotally, I expound to acquaintances the risks of unprotected PII or questionably-secured home security apps, but convenience seems to outweigh such concerns.
Regulation is one approach to solve asymmetric information transactions. I don't see how that could be applied in general to software quality, but it could target the cases that have severe or widespread effects.
Keeping up with new technologies is essentially a proxy question for, "How much free time do you have that I might exploit later?"
It's quite common for things to generate or save money. Sadly, most engineers won't bother counting the results related to their work.
Us older folks won't build things we know doesn't work against synthetic deadlines, then work overtime to fix what we knew wasn't going to work in the first place, while taking the blame politically.
Engineering has in my lifetime become "unwinnable." I'm either not "a team player" or "being negative" for planning for reasonable failure scenarios. Then politically I still take the heat when they happen.
This is not a quixotic aspect of engineering, it is a design feature at bad employers. "Heads I win, tails you lose"