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A comment on Google will turn on native ad-blocking in Chrome on February 15. Parent comment

Re:Google will turn on native ad-blocking in Chrome on Febru... by wdr1 on Wednesday December 20, 2017 @02:39PM (#15972962)
Google isn't setting the standard, nor are Google Ads immune from being blocked.

The Microsoft comparison doesn't apply at all.

The standard is defined here:

https://www.betterads.org/standards/

The committe membership is defined her:

https://www.betterads.org/members/

Note it does include Google, as well as Microsoft, Facebook, the Washington Post, Unilever & others.

Far from a "Google" thing, this seems an attempt for an industry to police itself.

Given the ad experiences I've seen on many sites, if anything it's overdue.

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Re:Google will turn on native ad-blocking in Chrome on Febru... by nugget on Wednesday December 20, 2017 @02:43PM (#15973011)
As someone familiar with how this group came into being, I can tell you that Google is very much in the driver's seat. I don't fault them for that and it's probably unavoidable - but it's worth at least being transparent about it on a forum like this.
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