I do not know about adblock as I stopped using it a long time ago and now use ublock origin a general purpose blocker, but I certainly remember how mozilla was vocal about never adding a blocker in firefox as this would be contrary to <insert BS PR> (actually their business model).
Tracking Protection is default-enabled in Private Browsing, can be manually enabled in normal browsing.
The "BS PR" reason for them not necessarily wanting to block trackers/ads, is that webpage owners want to make money. If they don't have a way of making money off of Firefox, then they likely won't bother testing, fixing or even optimizing their webpage for Firefox. It would make it a lot more likely for webpages to be broken in Firefox.
Default-enabling Tracking Protection in Private Browsing already caused a huge outcry and by now there seems to have developed an entire new business around privacy-respecting porn ads, so that's always nice.