The sentiment they're getting at is "We want people who are as dedicated as owners, but without the incentives" and this translates to "We are only interested in gullible people who don't know their own value."

The reason people have trouble finding good developers is because they don't want to pay for them. Owners aren't driven by only doing as well as the market average. If you want people who want to beat the market, offer them something better than the market rate.