They've been doing that over the last couple of OS versions. XP to 7 to 10. Granted it's still not great, but it's improved vastly. It has a long way to go. I just think that it's really hard to please end users these days for a variety of reasons that don't all relate to software quality.

Windows 10 updates are far more disruptive than XP's ever were.

That's just not the case. I've been a system administrator for a very long time and I can promise you that updates on XP were much worse. Much, much, worse. XP was better than 2K, but wow is 10 better. It's a different world altogether.

They've had a problem of upgrades being painful/slow/difficult, and so people not doing the upgrades. They've fixed the second part by taking away the choice; the first is barely changed.