Per my comment above, there's a misunderstanding here. The goal was to delight Mr Robot viewers and turn them into Firefox users. This was about marketing, not revenue, and I believe no money changed hands.
Re:Firefox is on a slippery slope
by OnlyRepliesToBS on Sunday December 17, 2017 @07:13PM
(#15948457)
"delight" viewers?
Hah, good one.
I don't own a Tesla but I assume a key difference is that the easter eggs exist solely to delight the user whereas this was more of a partnership designed to make Mozilla money.