MoviePass is run by an ex-Netflix executive, and it seems to have the same Lando Calrissian business model: they're going to have to keep altering the deal, and it gets worse every time. Netflix started off offering a library so large (and so filled with recent hits) that it put Blockbuster out of business for a monthly fee. Now it's basically HBO. MoviePass is likely going to end up doing the same thing: offering less and charging more as soon as they have enough people on the hook.