It’s positive coverage, but that doesn’t mean it’s paid. When game journalists like things, they write positively about them.
Re:The Puzzle of a Lifetime
by binarycrusader on Saturday December 16, 2017 @01:27AM
(#15938119)
I sincerely doubt this is a marketing piece. If anyone's to blame here for that feeling that some may have, it's Kotaku. Jason was one of the most genuine and wonderful people I've met while working at the same co-working space. In fact, all of the people I met in my time at the Gamenest co-working space were quite memorable.
After having seen a lot of these articles, it becomes easier to distinguish the real story ones from the "ad" ones. And thats why they do it, its effective, so many people can't tell its a paid advert.