I imagine theaters see more bodies == more filled seats == more revenue $. That seems to hold true especially given that Moviepass pays regular-price for tickets.

Moviepass’ success is dependent on the same thing as any subscription model like this. Article author seems unable to recognize that he is a top 1% (maybe even rarer) user of Moviepass and the majority of subscribers will see 1 or sometimes fewer movies per month.

Cinemark announced theirs the other day. 10 bucks a month but you only get one movie and some discounts. Not a great deal but that’s the only way I can see it being sustainable long term.

That is not true. Star wars is an exception and the cut percentage increased by 1%. The real reason is the dropping viewership. Number of tickets sold peaked in 2012. Beyond that the number of movie tickets sold dropped, however number of locations is up and salaries have gone up. To compensate for it, movie ticket prices need to go up.

Yes, it increased by 1% from 'The Force Awakens', which was last year (edit: 2 years ago, time flies) and also obscenely high. Don't say my statement is 'not true' then confirm it in the next sentence.

When did prices increase? Did ticket prices go up in 2013?