Not to mention that much of the stuff that gets released in huge quantities can actually be used as a natural resource. Instead of capturing and using it we're throwing all the stuff away.
Therefore, any way of looking at the environmental issues is good - anything that can be tackled should be tackled.
Let an actual free and fair market solve it. When externalities have to be included in pricings (be it insurance premiums for superfund cleanup, earmarked money in trusts for cleanup, or simply preventing emissions in the first place) instead of having them shouldered by society, the market will by itself weed out companies doing excessive environmental damage.
Ideally, yes, but that's like saying "we'll just use nuclear fusion to meet our energy needs."
Do you have any data to support this fairytale?
If I have 10kg of mercury and I dump it in a river, that measures 10kg of toxic waste.
But if I have pile of 10 million kg of rock that contains 1kg of mercury, it's reported as a million times worse for 1 tenth the toxin.
Less toxic stuff will have a lower rating per pound, while more toxic stuff would kill more people per unit of weight.
But it is one thing: undeniably objective. The alternative would include a "rating" system which the industry can use to say "yeah we emit x hundred tons per year of chemical y but it is next to harmless, better go after company z and their waste"... leading to inevitable chains of lawsuits dragged over years.
For what its worth for many industrial processes there exist technical means of greatly reducing emissions (e.g. for smoke stacks: gas washers, desulfurization technologies, fine-dust retainers), but as long as environmental costs don't get billed to companies or required by the state, companies have no incentive to reduce emissions, as every dollar spent is a dollar less profit.
Maybe it's time to introduce legislations that allow the government to hold the shareholders accountable e.g. for Superfund sites, that would at least provide a decent incentive for companies to clean up or to provide enough cash to compensate for environmental damages after closure - right now companies can simply close/be liquidated and the taxpayers have to foot the cleanup bill.