Re:Norway switches off FM radio, but a station is defying go...
by ddingus on Saturday December 16, 2017 @06:26PM
(#15942880)
That was a factor, but the core was more choice. Broadcast used to be about quality.
It's quantity now, with "just goos enough" translating to what people will tolerate.
Thought experiment for you:
Which do you prefer?
Low quality, but compelling. Or high quality, not so compelling?
That answer is what drives everything. People will take compelling every time. Very few will take quality as a primary factor.
More choice = more opportunity to be more compelling = higher AD rates = more revenue per bit.
Subsequently rendered redundant by Napster, but we are stuck with DAB.