The entire AM (MW) band is little over 1.1 Mhz wide.
As far as I remember, the upper limit to the quantity of information you can send is solely set by the bandwidth, and is not dependent on the carrying frequency.
[1] https://en.wikipedia.org/wiki/Noisy-channel_coding_theorem
On the transmit side, you have to carefully combine the outputs of your various transmitters with a complex filter network, which at high powers looks something like:
http://admin.mb21.co.uk/tx/userimages/8448proc20120403120238...
I frequently listen to a classical music station using a radio from the 80s and the audio quality is very good, apart from the noise floor I'd call it almost close to a 128 kbit/s MP3. I know because I own (CD) copies of a whole bunch of recordings the station has in their inventory as well.
The solution is to kill radio and use the signal to increase internet access, then everybody can hear what they want.