Re:The Collapse of Complex Business Models (2010)
by Swizec on Thursday December 14, 2017 @06:40PM
(#15928437)
The trend I've seen on Snapchat is high budget high quality production of 1 minute viral videos. Think NatGeo documentary, but delivered as 5 20second videos with captions.
Similar to how a lot of high budget production moved from making 3 hour movies, to making 10 1 hour episodes. Overall more and better content, but in smaller easier to digest pieces.
I think that's a trend that isn't going away. People, especially as they age, have less and less time to stick to one thing. If you can cut it up for them and make it nibbleable, they will go for it.
When was the last time you chose to watch a full movie at home in one sitting? I bet you watch Netflix series instead, or pause your movie and continue the next day.
Similar to how a lot of high budget production moved from making 3 hour movies, to making 10 1 hour episodes. Overall more and better content, but in smaller easier to digest pieces.
I think that's a trend that isn't going away. People, especially as they age, have less and less time to stick to one thing. If you can cut it up for them and make it nibbleable, they will go for it.
When was the last time you chose to watch a full movie at home in one sitting? I bet you watch Netflix series instead, or pause your movie and continue the next day.