ISPs already do incredibly unpopular things, but it doesn't hurt their bottom line because their customers don't have other provider options. What are they going to do, go without internet?
Comcast is one of the most hated companies in the US, but you wouldn't know it by looking at their stock price. The free market is not a solution here.
That's not the problem. The problem is that this is not a free market. The ISPs have effective control of the federal government and many state governments, and use that control to block competition from e.g. municipal ISPs. If the free market were actually allowed to operate, it would very likely solve the problem.
However, like you said, it's not a free market and it won't be for the foreseeable future. Fantasizing about that changing isn't a solution either. At the moment, government regulations are the best tools we have to protect consumers.
Have they pissed off the entire tech industry and attempted to fundamentally change how the internet works?
Having poor customer service, high fees, etc seems like a far cry from completely changing how internet billing works and whitelisting websites/throttling the entire internet.
But first the ISPs have to actually do the things that we were warned they would do if the FCC scraped these laws. No ISP has yet announced or even proposed any specific future changes.
I'm not even sure what being "wrong" here will look like in practical terms:
- Are average home broadband internet plans going to have their internet filtered unless they pay more for 'unlimited'? With TV-style "grouped" packages?
- What websites (tech companies) will be included in these hypothetical filtered packages?
- Will they (Netflix/Disney/Facebook/Google/etc) let the ISPs include their brand(s) in marketing these new non-neutral plans? Will they let the ISP include their website in any throttled package in technical terms?
- Will ISPs be launching the new plans perfectly in sync with other ISP companies, for the 80% of Americans who have more than one ISP option, so they won't hemorrhage customers to competitors when they completely revamp their billing? Will they grandfather existing users?
...there are far too many questions to properly give you a answer about how the industry will respond.
When/if that actually becomes a reality then it will be easier to guess how the trillion dollar industry will react and if the ISP customers will sit idly by with no recourse... at the moment I'm confident there will be plenty to do to make business/life for Comcast/ATT shareholders uncomfortable if they ever were dumb enough to mess with how the internet works for the average American.
That's exactly why I'm not buying this idea that these FCC policies were what's stopping ISPs from disrupting 'net neutrality'.
If you actually dig into the details it doesn't make much sense and is extremely risky. Yet I seem to be one of the very few who is actually challenging this stuff on rational grounds rather than "herr derr I support republican policies and want to be a contrarian".
The reality is that not every situation calls for government intervention. Especially extremely hypothetical situations which have never even been tried in the market place.
This is equivalent to regulatory "pre-crime" enforcement...
The customers revolting is not a matter of influencing Comcast/ATT/etc, it's a matter of influencing Google/Apple/HBO+Disney/Netflix etc etc etc.
People love to trivialise this counter-point as merely "oh ISPs dont have competition therefore the market can't fight this problem", which is incredibly reductive and misses the forest for the trees.
It seems exactly the same as that widely-quoted Portuguese example, which also let you pay a data rate for sites that weren't in their special packages. This happened in the US because net neutrality was weak and never really applied to mobile carriers.
I'm pointing out that the Portuguese non-neutral mobile carrier is no different than our US non-neutral mobile carriers.
How would you describe Comcast's throttling of bittorrent or Rogers throttling of all encrypted traffic in Canada?
> Comcast's throttling of bittorrent
Were these FCC laws blocking Comcast from throttling Bittorrent traffic?
Canada was also the first country to throttle bittorrent traffic as well and the adoption of encryption in Bittorrent clients was largely able to bypass this issue AFAIK (I haven't experienced any slow downs in years in Canada since I toggled "force encrypted peers").
> Rogers throttling of all encrypted traffic in Canada
Source? I used Rogers for years and I've never heard of this problem.
""Comcast's practices are not minimally intrusive, as the company claims, but rather are invasive and have significant effects," the commission said, demanding an end to the practices by year's end."
This was under the Title I classification that was struck down by the verizon lawsuit, where the court said that the way to enforce these rules within the FCC's existing powers was via Title II.
As for Rogers, http://www.michaelgeist.ca/2007/04/rogers-packet-shaping/
[Citation needed]. Whatsapp has virtually no competition in Brazil because most carriers do not count it toward the data cap.
Have you noticed not many tech companies have complained? Did telecom win by attrition, or did they negotiate after the last failure?
Where these popular ideas do matter is in the marketplace. The entire tech industry, including some of the wealthiest companies in the world, will most certainly rebel against any attempt by ISPs to threaten net neutrality. And there will similarly be a revolt by customers.
Google Fiber was created merely to promote the deployment of fiber, Net Neutrality is a far bigger issue than fiber to both the tech industry and ISP consumers.
Even without FCC rules it will still be very dangerous for any ISP to make any significant changes to how the internet works.
The most likely scenario is that a few mobile internet providers may offer niche small packages of limited internet to mobile users for $5-10/month (which so far is the only real world example of "net neutrality" being violated in the world, by a Portuguese ISP)... basically a way to offer cheaper packages to some users who can't afford full broadband. This is basically the only thing I could see ISPs getting away with. I highly doubt any ISP would risk limiting the internet for any average home broadband users. Most American ISPs are public companies who still have worry about their bottom line.
The backlash even without FCC laws will be a significant deterrence.
[1] https://www.wikiwand.com/en/The_Federalist_Papers