Re:Automakers: Don't Ask Customers What They Want
by nucleardog on Wednesday December 13, 2017 @01:50PM
(#15916432)
> People don't sit around just waiting to switch to the model that has more of what they want.
Sure they do. Tons of people do.
There are tons of people that upgrade their iPhone the day the new one comes out not because their old one suddenly broke that day, but because they want new things.
There's an entire side of the industry - leasing - that specifically caters to people that just want to get a new car every few years.
Lots of people will be looking at the new cars with CarPlay and Android Auto and be seriously considering an upgrade.
Sure they do. Tons of people do.
There are tons of people that upgrade their iPhone the day the new one comes out not because their old one suddenly broke that day, but because they want new things.
There's an entire side of the industry - leasing - that specifically caters to people that just want to get a new car every few years.
Lots of people will be looking at the new cars with CarPlay and Android Auto and be seriously considering an upgrade.