>I understand ISP's are to blame here, but how is it not about Russia, the article specifically states that only certain entities were targeted in a suspicious manner. Seems like nefarious purposes at work here no?

Sure there are. But compare this to an organization getting owned because they didn't patch a known vulnerability. We generally focus on the company that was breached because the power to stop such a breach was in their hands. The same can be said in this situation. ISPs are not proactively taking known measures to minimize the impact of a BGP hijack.

Malicious actors will be malicious...it's what they do. If it's not Russia, it'll be someone else.