You love them because you are not a startup that plans to compete with other services or a customer who wants to use apps outside of the selected ones for which you can use dedicated data. What if one day you'd like to use a new emerging service that is better than WhatsApp|Viber|Any-other-app-that-you-currently-use but that is not in a bundle for which your provider has plans that give extra dedicated data? Will you make the switch and consume your regular data or will you stick with your current one that makes you use dedicated data for which you paid those extra €5?