Then why not use antitrust and other policies to create actual competition where it's missing? As the 'backdoor' meetings of Google and Verizon hosted by the FCC show, federal rulemaking just cements the power of incumbents who can send planeloads of lawyers and lobbyists to DC.

If lack of competition is the problem, address that, don't try to simulate competition via slow, often braindead, eventually-twisted-against-upstarts regulation.