Many telecoms zero-rate their own phone service now, too, even though it's generally delivered over IP on modern phones and networks. Skype and FaceTime count against my data cap. No consumer I know would want a change to the status quo that phone calls are free. Why shouldn't this be generalized to other popular services? If consumers prefer the service and are willing to pay for it, especially in mobile broadband which is relatively competitive ecosystem with several vendors in each market, then why not let consumers make that choice for themselves?

General purpose internet service isn't going away - too many consumers and businesses depend on it, and, at least based on my last Comcast bill, are willing to pay through the nose for it.