That's a good and important point. Affluent folks like us can just shrug off such a tax, but that's harder for people who are already $fewdollars above having to skip meals entirely. If you want to make the wealthy feel a tax, you have to levy it on capital gains on companies engaged in that kind of commerce. Make it less profitable to invest in that area than in some other. Even better, as others have suggested, use the proceeds from the tax to fund development of alternatives. If I could have something that tastes like meat, but that can be produced with 10% of the greenhouse gases and chemical runoff and energy cost (including fertilizers), then I'd love it. We're getting close. Just a little push might get us over that line.