Insurance Giant to Doctors: Recommend Plant-Based Diet https://eatdrinkbetter.com/2013/08/24/insurance-giant-backs-...

It probably isn't. That is only the part the you, personally, pay for it.

For states that provide universal healthcare, they can push things like a meat tax as a way to save money on public costs (like they do with cigarettes already). At least they have some gain to show for it. However, European meat is already a lot more expensive than meat in America, meat consumption is probably less in hose countries already.

Let's say its a dollar a year. Multiply that times the number of people that live in your country.