I think the "differentiated online services" part is a reasonable compromise, and they say there are safeguards and limits in place.

Your broadband provider is in the unique position of having super-cheap bandwidth directly to you, cheaper and faster than the vanilla internet they can provide. They'll be forbidden to prioritise one site over another, or to discriminate against individual sites. The question really is, do you want to forbid them from selling useful services based around this cheap bandwidth? That's what IPTV and health imaging are all about.

Enterprising startups in these spaces already have barriers to entry based around cost. They can either wait for the bandwidth to become cheaper, try to cut similar deals, or come up with a way of providing these services without the same bandwidth needs.