Oh my goodness. I'm truly alarmed by this article. The author needs to think more in terms innovation, and creating value (for him and his co-workers, his investors and his users) in places that people would not think to look. I don't think it's about finding a hacker who can code in Ruby and then building a me too web2.0 app/website. Web 2.0 and pastel coloured websites will come and go but good innovators will always be around whether they know how to program in the latest "geek" language or not.