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Re:Whale Watching: Many companies earn a huge portion of sal... by Noos on Sunday December 10, 2017 @01:18AM (#15890238)
Ramin Shokrizade does some wonderful analysis and criticism of F2P models here.

https://www.gamasutra.com/blogs/author/RaminShokrizade/91404...

One thing he mentioned is that what those whales do is "buy the server," literally buy the top spots in any competitive aspect through spending so much cash that the ante to get into it excludes everyone else. I think at that level everyone else really doesn't matter; it's a spending contest versus the other whales for status.

What happens is that eventually the ante gets so high that the other whales look for a new game or new server to fight over.

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