Your first point hit home way too quickly! I made similar mistakes in my first 'business' which really made me appreciate the difficulties in starting a community oriented website. I found that I didn't truthfully answer the question about what value it provided and whether there was truly demand or whether it was a build it and they will come approach. When I left Co-opRatings the adage every end is a new beginning really came true though, good luck on the new endeavor!