I blame this lack of financial education on our failing high schools and bad parenting. And a stigma against judging others for poor financial choices (I see people in this thread lauding the gifts the charity recipients plan to buy).
Like you, I wish they taught a lot of these skills in high school, but just like the math they teach in high school -- it will be out of reach for a lot of people. Those are the people who need the skills the most. We could stand in judgement over those people, but to what purpose? The solution is far more complex than it appears.
As I get older, though, I am confronted with the spectre of real poverty. What happens when you get ill and you can't afford the treatment? What happens if you live in a country where there is no social net to fall back upon? And as I've watched friends that I grew up with start to suffer from mental illness, what happens when your own brain betrays you?
No amount of skills will save you from these plagues. Unless you are mercifully run over by a number 72 bus while you are in your prime, eventually you too will succumb. When you are beyond your ability; have reached the ends of your wits and don't know what to do; how do you want others to act?
It's a "complicated promotion" and in this phase they are redistributing wealth to the poorest of the group who paid -- not to the poorest people in the country. I had originally thought that people were signing up with the hopes of getting a payback -- some kind of horrible poorest person wins the pot kind of game. But this is literally, "Pay us $15 and we will do something crazy with it". So far the other things they have done is bought up land to try to interfere with Trump's wall between the US and Mexico (and built a trebuchet), and set up a "good news only podcast" (and sent out stickers).
Most people in the US have discretionary spending even if they are poor. $15 to participate in crazy stunts to "save America"? Certainly there are people who can not afford that, but I don't think that was ever the point.
Edit: Is $1000 potentially life changing for people who are not in abject poverty. I think point is: yes. They point out that half of Americans do not have any emergency money at all. So you don't even need to be in poverty to be living hand to mouth. Will $1000 realistically change that? Clearly not. But the whole thing is a bit tongue in cheek.