Re:How Australian Tech Companies Can Think About Silicon Valley
by jwilliams on Friday December 08, 2017 @02:34PM
(#15881304)
Really depends on your business, but getting on a plane is the easy solution. It's relatively cheap to fly AU-US nowadays.
If it's a bigger deal, you can probably justify it. Or you stack smaller deals in to one 2-4 week trip.
Sounds inefficient, but you can pack a lot in - plus you'd be surprised how convincing getting on a plane and flying around the world to a customer is. "I'm coming in from Australia" is also a great door-opener.
Doesn't work in all businesses - but for a lot of B2B it is effective.
If it's a bigger deal, you can probably justify it. Or you stack smaller deals in to one 2-4 week trip.
Sounds inefficient, but you can pack a lot in - plus you'd be surprised how convincing getting on a plane and flying around the world to a customer is. "I'm coming in from Australia" is also a great door-opener.
Doesn't work in all businesses - but for a lot of B2B it is effective.