I'm proud to have turned down a economically-maximizing offer with a margin on principle of not signing non-competes. I understand that I was lucky to have the luxury to be able to say no and not everyone is able to do so on a different circumstance, but I believe if you have the option of taking a lower offer without a non-compete you have the moral obligation to your profession to push back and resist, and let them know that a non-compete is morally repellent.