In a sane world the fines which would the bottom line of the company get the attention of the shareholders who challenge the million+-dollar salaries of the executives who oversaw all this and boot them out. I would hope there's stuff in their contracts to prevent these executives from receiving a golden parachute or receiving compensation for unvested options etc in this situation (i.e I think normal firing rules don't apply when you're fired for "gross misconduct" and this sounds pretty much like that to me).

But then that is in a sane world. You're right that most companies would just either eat the losses, or hike up prices to compensate - leaving the executives with another jolly story to tell at the country club.