See, and that is the difference between mentioned books and movies. The effort needed for pretty much any person to find one is nearly zero. On one hand, the ads are drilled into their eyes. On the other hand, they expect something for them there.

They don't need to dig through pile of barely reviewed games and genres targeted at niche fans (which usually means more hardcore taste in some regard). Any game can be played by anone, technically speaking.

Not sure why puzzles would be the thing for other demographics. However, assuming it is, Steam sux for finding good puzzle games. It does not really allows you to distinguish puzzle from rpg or adventure with a bit of puzzle bent.

Playstore much less so for that matter, but then again, steam audience is quite hostile toward games that seems to them too much mobile like. It is ok, it is their playground, it is not like west would have millions of retirees waiting to buy on steam.

Which is back to my point. Culturally, in the west, games are meant for and consumed by much different demographic then movies.