>When the more expensive CFLs were sold without environmental messaging — but touted the fact that CFLs last 9,000 hours longer than the less expensive incandescent bulbs and reduce energy costs by 75 percent — more conservatives bought them.
>The ideological divide was strongest when energy efficiency was tied to the environmental message of reducing carbon emissions.
Most conservatives are driven almost entirely by spite:
http://science.nbcnews.com/_news/2013/04/29/17971903-to-figh...
>When the more expensive CFLs were sold without environmental messaging — but touted the fact that CFLs last 9,000 hours longer than the less expensive incandescent bulbs and reduce energy costs by 75 percent — more conservatives bought them.
>The ideological divide was strongest when energy efficiency was tied to the environmental message of reducing carbon emissions.
See also: the entire concept of "rolling coal" (https://en.wikipedia.org/wiki/Rolling_coal).