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Re:Contentful, a Stripe for content management, raises $28M ... by tyingq on Tuesday December 05, 2017 @06:11PM (#15857012)
Maybe the comparison is more against "Enterprise CMS"? Like Alfresco, Documentum, Liferay, etc?
Re:Contentful, a Stripe for content management, raises $28M ... by chickenfries on Wednesday December 06, 2017 @12:26AM (#15858760)
This is something I'm less familiar with but it seems like these have APIs as well?

http://docs.alfresco.com/5.0/concepts/API-intro.html

Maybe now I see what they're saying about being "Stripe." Many headless CMS already exist, that's not what they're innovating on. They're claiming that they have a simple UX like Stripe, compared to other solutions.