Re:GM says it will put fleets of self-driving cars in cities...
by ajmurmann on Friday December 01, 2017 @04:19PM
(#15827596)
Referencing the '"bad" GM': I'm really surprised they didn't start a new brand. Anecdotally traditional, American car companies have such a bad reputation that I'm surprised they didn't use EVs for a brand reset.
it may have been the case 15 years ago. Not today. EV/plugins/hybrid appeal to very specific perceived sense of practicality, to which hatchback (single volume) design appeals too (speaking from my mind as i have Pruis Plugin, and in the past among others i did own a high end BMW, and our tastes/preferences do change with time). Notice that all popular and/or good sellers EV/plugins/hybrids are hatchbacks, be it Model S or Bolt or Prius. And in my opinion GM did very good job with Bolt styling. It fits exactly the target segment, where is Model 3 looks like cheapened Model S, not a good start. I mean it is a high skill to sell cheaper, yet not cheapened, models by a high end manufacturer, and for example Mercedes(especially) and BMW do it masterfully. GM, not being high-end one, with Bolt needed to do something what is really far from "bad" GM, yet still GM. For me it seems like they hit the target.