Re:GM says it will put fleets of self-driving cars in cities...
by ajross on Friday December 01, 2017 @01:07PM
(#15825794)
I dunno. I mean, I want a Tesla (a little) and I don't want a Lexus or Mercedes in particular. I think you're overgeneralizing. Markets are big, the "people" in your first sentence aren't the same population for Tesla buyers and Lexus buyers.
They want comfort, first and foremost. A Tesla nameplate means nothing on your daily commuter car if it's not pleasant to drive. A Lexus or a Mercedes, even at the entry level, provides a comfortable ride. The interiors feel luxurious. A Tesla does not. And that's the problem--it charges an entry-level luxury price but doesn't provide an entry-level luxury ride. Subjectively, I find that the Tesla's interiors aren't even as comfortable as the Bolt, and I'm not even including the many QC issues they have in that assessment.
The Tesla name might bring potential buyers to the dealership, but when you're targeting a road warrior, the interior is what sells the car.