Biggest owner wins. That's why it is not trustless. The only long-term game-theory outcome for the system is a monopoly. Owners own the miners, and dictate the rules to the users. Otherwise known as our world financial system.
> In the POW case, what underpins the value of the coin?
The network effect of the decentralization, i.e. the nodes. It is the nodes that are peers in the peer-to-peer cash of bitcoin. It is they who hold the blockchain, validate transactions, and validate blocks. Because there are so many of them (185,000 and counting) unless you can effectively convince all of those nodes to adopt consensus changes, the existing consensus rules apply.
PoW alone doesn't make something valuable. Its successful implementation does.
Biggest owner can steal smallest owners money because biggest owner controls the consensus rules. So no, the incentives aren't aligned.
> what is the force
The only one that matters : Supply and demand, and no ability to cheat the system. The only thing that is happening is more and more people are recognizing it.
This entire episode over the past year has demonstrated this again and again. Miners talk a big game, but in the end, they do as they're told.