You can never falsify that, obviously, and I think a lot of the web-ad industry like to keep that FOMO in front of the advertisers. But I'm fairly certain. Vacations? Nope: I have my way of deciding and that's how I do it. Car? Nope. Calendar/planner? Nope. Pencils? Pens? Grill? Pants? Nope Nope Nope Nope. I'm hard-pressed to think of the last brand I learned of from an ad. Books? Usually from here (also planners, cars, etc.)