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Re:Introducing the new Snapchat by wingerlang on Wednesday November 29, 2017 @10:28AM (#15807480)
I wonder why they made the video like they did. Essentially filming a filming session. Like behind the scenes styled.

For a unique spin on it?

Re:Introducing the new Snapchat by rwc on Wednesday November 29, 2017 @11:01AM (#15807790)
The same reason there are illustrations that appear on screen and there's music in the background. Fundamentally, it's a boring topic (we moved our menus around). So they spiced it up with some things that create interest.
Re:Introducing the new Snapchat by mackwerk on Wednesday November 29, 2017 @10:55AM (#15807738)
Probably to make it feel like the video is being filmed through Snapchat :)
Re:Introducing the new Snapchat by roesel on Wednesday November 29, 2017 @01:35PM (#15809469)
The high-pitch noise in the background was what I noticed the most. I have nothing against the "behind the scenes" style, but at least don't hurt my ears.
Re:Introducing the new Snapchat by sarreph on Wednesday November 29, 2017 @10:32AM (#15807515)
Next update's gonna be the filming of the filming of a filming session.

So meta.