I think it depends on your market. I would imagine it would be easier to sell to developers on Windows rather than Linux (possibly macOS). I can think of a few tools that we pay for to make our lives easier to develop on Windows: Visual Studio, Resharper (Ultimate, which comes with a few other JetBrains tools) and Artifactory. On the flip side, when I'm on my personal laptop I run Linux and have no tools that cost me money. It isn't that I'm opposed to it, I just haven't found anything worthwhile to pay for that is definitely better than the open-source/free versions.