Sorry to plug my (guest's) stuff, but this sounds like the kind of thing Lean Startup is designed to help you handle more efficiently and effectively.

Ash Maurya came on my Sales for Nerds podcast and talked about it.[0]

I remember saying something like "I wish I'd known this 5 years ago."

And he said, "me, too." ;-)

[0]: https://www.salesfornerds.io/episode-7-ash-maurya-on-scaling...