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Re:Brown University raising $120M to eliminate all student l... by ams6110 on Tuesday November 28, 2017 @12:55PM (#15799589)
Most athletic departments fund not only the football coach's salary but the salaries of the coaches and staff for all the other "non-revenue" sports as well as all the scholarships. The big thing that has developed in the past decade are the conference TV deals such as the Big Ten Network. Schools make a LOT of money from that, as well as from other licensed merchandise, ticket sales, and donations.

If Cal Athletics is in debt, they are doing it wrong.

Athletics salaries and facilities are very visible and often breathtaking, but in general they are not the cause of tuition inflation.

Re:Brown University raising $120M to eliminate all student l... by CalChris on Tuesday November 28, 2017 @01:31PM (#15799974)
Yes, my alma mater is doing it wrong but the vast majority of athletic departments are also doing it wrong. Although I was a ‘tree’ guy when they spent the seed corn on the stadium upgrade, I do see the point of an elite sports program and ours overall is quite elite. And still Cal is doing it wrong.