I'm not sure the Ivy schools "lead" in price gouging. They've always been very expensive. I wonder what a comparison of tuition from 20 years ago would look like, compared to a typical public university? The tuition at public universities I know of has gone from something an in-state kid could probably manange by "working his way through school" to something you better hope your parents have been saving for since you were born. And during the same time there's been an explosion of administrative staff, new buildings, extravagant landscaping and green space, brick sidewalks, etc.