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Re:Reddit is ready for advertisers, but are advertisers read... by cantrip on Tuesday November 28, 2017 @11:28AM (#15798677)
I think you're projecting sophistication because you use an ad blocker and mostly peruse the subreddits you explicitly subscribe to.

If you take a look at /r/popular it's mostly nonsense. The majority of reddit are looking at cute animals and memes about tv, movies, and video games.

Re:Reddit is ready for advertisers, but are advertisers read... by vita17 on Tuesday November 28, 2017 @03:06PM (#15800919)
Relatively sophisticated. No matter how mainstream Reddit becomes, the average user is always going to be more tech savy than the average reader at cnn.com, for example. Therefore, because ad blockers are a problem for traditional publications, they’re certainly a problem for Reddit.